Brand Building
Brand Strategy
Identity & Positioning
Concept Development
Naming & Storytelling
LESLIE ZAMBONI
FOUNDER & CREATIVE DIRECTOR
Strategy with heart.
Marketing with purpose.
With years of in-house experience across international luxury hotel brands, I understand the business from the inside — what leadership expects, what guests value, and what drives real results. I founded Polka Dot Boutique to bring that perspective to independent hotels, restaurants and hospitality concepts who want strategy, storytelling and marketing that lasts.
In-house experienceAcross leadingHospitality brands
10+Years ofExperience
AwardWinningMarketer
StrategistStorytellerPartner
Recognition & Awards
Hotelier Middle East Awards 2024Highly Commended
"In-house Marketing Person of the Year"
Hotelier Middle East MarketingPower List 2022 & 2023
Hospitality experience.
Beyond marketing.
These brands shaped my experience across luxury hospitality, food and beverage, and lifestyle marketing — big-hotel thinking I now bring to independent businesses.
Marketing Strategy
Marketing Plans
Market Positioning
Campaign Strategy
Commercial Focus
Digital Visibility
Search & Google Ads
Google Business
Tripadvisor
OTA Strategy
Social & Storytelling
Social Media Strategy
Content Direction
Campaigns
Brand Storytelling
Pre-Opening & Launch
Pre-Opening Strategy
Brand & Marketing Setup
Launch Campaigns
Digital Readiness
Ongoing Partnership
Outsourced Marketing
Ongoing Support
Performance Growth
Strategic Guidance
A TAILORED APPROACH
No two businesses are the same.
Your marketing shouldn't be either.
The best marketing starts with understanding. I take the time to learn what makes your business different, who you're trying to reach and where you want to go. From there, I create a tailored plan designed around your goals—not a one-size-fits-all package.
Whether you need support launching a new concept, refining your brand positioning, building a website, managing a campaign or simply tackling a specific project that's been sitting on your to-do list, I can help. I work with businesses of all sizes, from independent start-ups and boutique brands to established hospitality businesses looking for strategic support.
Some clients partner with me for a single project, while others see me as an extension of their team. Whatever the scope, my approach is always thoughtful, collaborative and focused on delivering meaningful results that last.
Let's Start a Conversation
Let's create something meaningful.
Whether you're launching something new, repositioning your brand, or simply need strategic support, I'd love to hear more about your vision.
- ✉ hello@polkadot.boutique